According to a recent Pew Research study the broadband revolution is catching fire for older adult online users.Overall, the survey found that 63% of adult Americans now have broadband internet connections at home, a 15% increase from a year earlier. In particular, older adults have experienced rapid growth in home broadband adoption with those who are age 65 or older growing from 19% to 30% for a 58% increase. Of those who logged on at home, 32% said they connect to the internet with a high-speed connection.The growth in broadband adoption indicates that the economic recession has had little effect on the decisions by older adult users to buy or keep a home high-speed connection. More than half of home broadband users said broadband was very important to at least one dimension of their lives, such as accessing health care providers, government officials, community news, or contributing to economic growth.“For many Americans, a home broadband connection is a conduit for connecting to community and economic opportunity,” said John B. Horrigan, Associate Director of the Pew Internet Project and principal author of the report. “That puts broadband in the ‘must keep’ category for most users, even when economic times are tough.”
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Publications
Expert Opinion: Get Our Older Adults Online
If you’re like most consumers today, you’re spending many hours a day online, surfing the Internet for information, sending and receiving e-mails, watching videos, exchanging photos, communicating on social networks…
Read more →Get Connected
Social Media Use by Older Adults Continues to Grow
As social media has grown dramatically in recent years, older adults have been especially excited about embracing new networking technologies.According to a recent Pew Research Study, social media use among internet…
Read more →Breaking News
Get Connected Campaign Launch and All About the Value
On Tuesday, May 10, 2011 Project GOAL will be hosting two great events Get Connected Campaign Launch Breakfast featuring FCC Commissioner Mignon Clyburn and All About the Value , a Conference on Broadband & Older…
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